|THE MOVIE NETWORK LAUNCHES THE MOVIE
NETWORK HD, A 24/7 HIGH DEFINITION CHANNEL, ON MAY 1, 2005
April 4, 2005 (Toronto) - The Movie Network announced today that it will launch
The Movie Network HD (TMNHD) on May 1, 2005. Offering a 24-hour schedule of premium HD
programming, TMNHD is a High-Definition channel available free of charge to subscribers of
The Movie Network.
With hundreds of movie and series titles, The Movie Network HD will have the greatest
amount of HD content of any Canadian movie service in eastern Canada, offering HD content
available from HBO and Showtime in addition to The Movie Network's own original Canadian
drama series and Hollywood blockbuster movies from the major studios. Programming will
include popular series such as Fat Actress, G-Spot and Deadwood and recent movies such as
Elf, White Chicks, Dogville and Kill Bill Vol. 2 in an uncut and commercial-free
"Canadians are rapidly changing the way they watch television and are increasingly
demanding theatre-quality picture, superior audio and the ability to customize their
viewing to watch what they want, when they want," says Domenic Vivolo, Senior Vice
President, Marketing & Sales, Astral Television Networks. "Following the launch
of our SVOD channel last year, The Movie Network's offering of a new HD channel is an
important next step in responding to viewer demand for a superior viewing experience.
TMNHD will have the highest HD content of any Canadian movie service in eastern Canada and
will provide subscribers with the ultimate theatrical environment at home."
As a pioneer in broadcast technology, The Movie Network was the first broadcaster to
provide regularly scheduled programming in HD and Dolby Digital 5.1. surround sound almost
three years ago. The launch of a channel dedicated exclusively to HD content is the next
step in The Movie Network's evolution towards offering subscribers best-in-class
entertainment. The network has also made a commitment to delivering all its original
Canadian series in HD which includes the premiere of Terminal City, Stuntdawgs and Slings
& Arrows, season 2.
In addition to The Movie Network's investment in HD technology, the service also offers
subscribers The Movie Network OnDemand, a subscription video on demand service that is
currently being rolled out across eastern Canada and which reports transactions in excess
of 2 million per month*.
For more information on TMNHD and a list of movie and series titles offered in HD, please
The Movie Network is an Astral Media network available in eastern
Canada. With premiere access to blockbuster movies, critically-acclaimed HBO and Showtime
series, and first-rate Canadian programming, this pay-television service presents
Canadians with some of the best television entertainment available. The Movie Network
service includes five 24-hour multiplex channels - M, MMore, MExcess, MFun! and MFest -
which deliver diverse and entertaining programs in an uncut and commercial-free television
environment. The Movie Network also offers The Movie Network OnDemand, a Subscription
Video On Demand (SVOD) service, available in select areas across eastern Canada. For more
information, please visit www.themovienetwork.ca.
Astral Media is one of Canada's leading media companies, active in specialty, pay and
pay-per-view television, radio and outdoor advertising. Astral Media's solid and dynamic
presence in the country's major markets rests on its commitment to offer a unique
combination of high-quality, targeted media for all its audiences. www.astralmedia.com
* Based on figures for December 2004 which reported 2.2 million transactions with a
take-up rate of 65% among those who currently have access to the TMNOD service.
Natalie Jones, (416) 956-2010, extension 6283